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Damberg, Svenja 
ORCID: https://orcid.org/0000-0002-4733-074X; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2022):
What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers.
In: Journal of Marketing Analytics, Bd. 10, Nr. 1: S. 3-18
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-4733-074X; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2022):
What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers.
In: Journal of Marketing Analytics, Bd. 10, Nr. 1: S. 3-18
[PDF, 1MB]
Damberg, Svenja; Schwaiger, Manfred und Ringle, Christian M.
(2021):
What's important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers.
In: Journal of Marketing Analytics, Bd. 10, Nr. 1: S. 3-18