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Dokumententyp
| Veröffentlichungsdatum
Anzahl der Publikationen: 3
Monographie
Darvasi, Gábor
(2019):
Social contagion as a driver of digital product use.
Electronic Commerce & Digital Markets, Bd. 9. 1. edition. Norderstedt: BoD - Books on Demand GmbH.
Zeitschriftenartikel
Darvasi, Gábor; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2024):
How observation of other shoppers increases the in-store use of mobile technology.
In: Journal of Retailing and Consumer Services, Bd. 77, 103694
ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2024):
How observation of other shoppers increases the in-store use of mobile technology.
In: Journal of Retailing and Consumer Services, Bd. 77, 103694
Konferenzbeitrag
Darvasi, Gábor und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment.
The 26th European Conference on Information Systems, Portsmouth, UK, 23.06. - 28.06.2018.
Proceedings of the 26th European Conference on Information Systems (ECIS 2018).
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment.
The 26th European Conference on Information Systems, Portsmouth, UK, 23.06. - 28.06.2018.
Proceedings of the 26th European Conference on Information Systems (ECIS 2018).