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Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 2
2018
Schirmer, Nadine A.; Ringle, Christian M. 
ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
2015
Fischer (geb. Schirmer), Nadine; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G.
(2015):
The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity.
2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015.
Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (Hrsg.):
In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling,
S. 46-47
ORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G.
(2015):
The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity.
2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015.
Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (Hrsg.):
In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling,
S. 46-47