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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 3
2024
Hair, Joe F.; Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Sharma, Pratyush N. und Liengaard, Benjamin Dybro
(2024):
Going beyond the untold facts in PLS–SEM and moving forward.
In: European Journal of Marketing, Bd. 58, Nr. 13: S. 81-106
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Sharma, Pratyush N. und Liengaard, Benjamin Dybro
(2024):
Going beyond the untold facts in PLS–SEM and moving forward.
In: European Journal of Marketing, Bd. 58, Nr. 13: S. 81-106
2016
Hair, Joe F.; Barth, Kati; Neubert, Doreen und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2016):
Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies.
In: Journal of Creating Value, Bd. 2, Nr. 2: S. 194-210
ORCID: https://orcid.org/0000-0002-5424-4268
(2016):
Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies.
In: Journal of Creating Value, Bd. 2, Nr. 2: S. 194-210
2011
Hair, Joe F.; Ringle, Christian M. und Sarstedt, Marko
(2011):
PLS-SEM: Indeed a Silver Bullet.
In: Journal of Marketing Theory and Practice, Bd. 19, Nr. 2: S. 139-152