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Anzahl der Publikationen: 4
Zeitschriftenartikel
Hauff, Sven 
ORCID: https://orcid.org/0000-0002-4706-4533; Richter, Nicole Franziska ORCID: https://orcid.org/0000-0002-1278-176X; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA).
In: Journal of Retailing and Consumer Services, Bd. 78, 103723
[PDF, 3MB]
ORCID: https://orcid.org/0000-0002-4706-4533; Richter, Nicole Franziska ORCID: https://orcid.org/0000-0002-1278-176X; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA).
In: Journal of Retailing and Consumer Services, Bd. 78, 103723
[PDF, 3MB]
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID: https://orcid.org/0000-0002-4706-4533 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial.
In: Journal of Marketing Analytics [Forthcoming]
ORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID: https://orcid.org/0000-0002-4706-4533 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial.
In: Journal of Marketing Analytics [Forthcoming]
Richter, Nicole Franziska; Schubring, Sandra; Hauff, Sven; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA.
In: Industrial Management & Data Systems, Bd. 120, Nr. 12: S. 2243-2267
ORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA.
In: Industrial Management & Data Systems, Bd. 120, Nr. 12: S. 2243-2267
Buchbeitrag
Richter, Nicole Franziska; Hauff, Sven; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Kolev, Aleksandar E. und Schubring, Sandra
(2023):
How to Apply Necessary Condition Analysis in PLS-SEM.
In: Latan, Hengky; Hair, Joseph F. und Noonan, Richard (Hrsg.):
Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. 2nd ed.. Cham, Switzerland: Springer.
ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Kolev, Aleksandar E. und Schubring, Sandra
(2023):
How to Apply Necessary Condition Analysis in PLS-SEM.
In: Latan, Hengky; Hair, Joseph F. und Noonan, Richard (Hrsg.):
Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. 2nd ed.. Cham, Switzerland: Springer.