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Zeitschriftenartikel
Hair, Joseph F.; Sharma, Pratyush N.; Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Liengaard, Benjamin D.
(2024):
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM.
In: European Journal of Marketing, Bd. 58, Nr. 13: S. 30-55
[PDF, 2MB]
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Liengaard, Benjamin D.
(2024):
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM.
In: European Journal of Marketing, Bd. 58, Nr. 13: S. 30-55
[PDF, 2MB]
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
Sharma, Pratyush N.; Liengaard, Benjamin D.; Hair, Joseph F.; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M.
(14. Juli 2022):
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT.
In: European Journal of Marketing
ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M.
(14. Juli 2022):
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT.
In: European Journal of Marketing
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Pick, Mandy ORCID: https://orcid.org/0000-0003-2336-6569; Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108; Radomir, Lăcrămioara ORCID: https://orcid.org/0000-0001-9479-9260 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2022):
Progress in partial least squares structural equation modeling use in marketing research in the last decade.
In: Psychology & Marketing, Bd. 39, Nr. 5: S. 1035-1064
ORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Pick, Mandy ORCID: https://orcid.org/0000-0003-2336-6569; Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108; Radomir, Lăcrămioara ORCID: https://orcid.org/0000-0001-9479-9260 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2022):
Progress in partial least squares structural equation modeling use in marketing research in the last decade.
In: Psychology & Marketing, Bd. 39, Nr. 5: S. 1035-1064