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Anzahl der Publikationen: 3
Zeitschriftenartikel
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine und Naderer, Brigitte 
ORCID: https://orcid.org/0000-0002-7256-7941
(2020):
User generated content presenting brands on social media increases young adults’ purchase intention.
In: International Journal of Advertising, Bd. 39, Nr. 1: S. 166-186
ORCID: https://orcid.org/0000-0002-7256-7941
(2020):
User generated content presenting brands on social media increases young adults’ purchase intention.
In: International Journal of Advertising, Bd. 39, Nr. 1: S. 166-186
Mayrhofer, Mira; Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941 und Binder, Alice
(2020):
Unhealthy Fun: Food and Beverage References in Comedy Series.
In: Journalism & Mass Communication Quarterly, Bd. 97, Nr. 1: S. 257-277
ORCID: https://orcid.org/0000-0002-7256-7941 und Binder, Alice
(2020):
Unhealthy Fun: Food and Beverage References in Comedy Series.
In: Journalism & Mass Communication Quarterly, Bd. 97, Nr. 1: S. 257-277
Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941; Binder, Alice ORCID: https://orcid.org/0000-0003-3266-8614; Matthes, Jörg und Mayrhofer, Mira
(2020):
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior.
In: International Journal of Advertising, Bd. 39, Nr. 7: S. 1012-1030
ORCID: https://orcid.org/0000-0002-7256-7941; Binder, Alice ORCID: https://orcid.org/0000-0003-3266-8614; Matthes, Jörg und Mayrhofer, Mira
(2020):
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior.
In: International Journal of Advertising, Bd. 39, Nr. 7: S. 1012-1030