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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 2
2022
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, Brigitte und Mucundorfeanu, Meda
(2022):
How the Impact of Social Media Influencer Disclosures Changes over Time Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention.
In: Journal of Advertising Research, Bd. 62, Nr. 4: S. 353-366
2021
Balaban, Delia C.; Mucundorfeanu, Meda und Naderer, Brigitte
(2021):
The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects.
In: Communications-European Journal of Communication Research, Bd. 47, Nr. 3: S. 395-421