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Anzahl der Publikationen: 2
Buchbeitrag
Henseler, J.; Ringle, Christian M. 
ORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2012):
Using Partial Least Squares Path Modeling in Advertising Research. Basic Concepts and Recent Issues.
In: Okazaki, Shintaro (Hrsg.):
Handbook of Research in International Advertising. Cheltenham: Edward Elgar. S. 252-278
ORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2012):
Using Partial Least Squares Path Modeling in Advertising Research. Basic Concepts and Recent Issues.
In: Okazaki, Shintaro (Hrsg.):
Handbook of Research in International Advertising. Cheltenham: Edward Elgar. S. 252-278
Zhang, Yang und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2012):
A Comparative Study of Corporate Reputation between China and Developed Western Countries.
In: Okazaki, Shintaro (Hrsg.):
Handbook of Research on International Advertising. Research Handbooks in Business and Management series, Cheltenham: Edward Elgar. S. 353-375
ORCID: https://orcid.org/0000-0003-0132-4560
(2012):
A Comparative Study of Corporate Reputation between China and Developed Western Countries.
In: Okazaki, Shintaro (Hrsg.):
Handbook of Research on International Advertising. Research Handbooks in Business and Management series, Cheltenham: Edward Elgar. S. 353-375