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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2024
Anzahl der Publikationen: 1
2024
Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID: https://orcid.org/0000-0002-4706-4533 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial.
In: Journal of Marketing Analytics [Forthcoming]
ORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID: https://orcid.org/0000-0002-4706-4533 und Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804
(2024):
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial.
In: Journal of Marketing Analytics [Forthcoming]