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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 3
2019
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Stich, Lucas und Yegoryan, Narine
(2019):
Behavioral biases in marketing.
In: Journal of the Academy of Marketing Science, Bd. 48, Nr. 3: S. 449-477
ORCID: https://orcid.org/0000-0003-4645-3913; Stich, Lucas und Yegoryan, Narine
(2019):
Behavioral biases in marketing.
In: Journal of the Academy of Marketing Science, Bd. 48, Nr. 3: S. 449-477
2018
Yegoryan, Narine; Guhl, Daniel und Klapper, Daniel
(2018):
Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis.
Collaborative Research Center Transregio 190, Discussion Paper No. 111
[PDF, 834kB]
2017
Guhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas und Yegoryan, Narine
(2017):
Behavioral Biases in Marketing.
Collaborative Research Center Transregio 190, Discussion Paper No. 51
[PDF, 482kB]