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Jump to: 2009
Number of items: 1.

2009

Bekk, Magdalena and Skatulla, Veronika and Pösl, Miriam and Natter, Martin and Spörrle, Matthias (2009): Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway. [PDF, 234kB]

This list was generated on Fri Oct 24 13:20:21 2014 CEST.