Völckner, Franziska; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin
(2023):
Applying option thinking to value experiential marketing content.
In: Journal of Media Economics, Vol. 35, No. 1-2: pp. 1-27
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0899-7764 |
| Language: | English |
| Item ID: | 103946 |
| Date Deposited: | 06. Jul 2023 13:34 |
| Last Modified: | 29. Aug 2023 12:01 |
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