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Number of items at this level: 101.

2022

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2022): The Impact of Strategic Core-Component Reuse on Product Life Cycles. In: Business & Information Systems Engineering, Vol. 64, No. 2: pp. 223-237 [PDF, 796kB]

2021

Dowling, Katharina; Manchanda, Puneet; Spann, Martin ORCID: 0000-0003-4645-3913 (2021): The existence and persistence of the pay-per-use bias in car sharing services. In: International Journal of Research in Marketing, Vol. 38, No. 2: pp. 329-342

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2021): The influence of location-based games on traditional entertainment products. In: Decision Support Systems, Vol. 149, 113604

Rzepka, Christine; Berger, Benedikt; Hess, Thomas (2021): Voice Assistant vs. Chatbot – Examining the Fit Between Conversational Agents’ Interaction Modalities and Information Search Tasks. In: Information Systems Frontiers [PDF, 1MB]

Spann, Martin ORCID: 0000-0003-4645-3913 (2021): Effektivität standortbezogener Werbung im digitalen Marketing. In: Schmalenbach IMPULSE, Vol. 1, No. 1: pp. 1-3

2020

Dowling, Katharina; Stich, Lucas ORCID: 0000-0003-0703-9103; Spann, Martin ORCID: 0000-0003-4645-3913 (November 2020): An experimental analysis of overconfidence in tariff choice. In: Review of Managerial Science, Vol. 15: pp. 2275-2297 [PDF, 1MB]

Hoeck, Lena; Spann, Martin (2020): An Experimental Analysis of the Effectiveness of Multi-Screen Advertising. In: Journal of Interactive Marketing, Vol. 50: pp. 81-99

Molitor, Dominik; Spann, Martin; Ghose, Anindya; Reichhart, Philipp (2020): Effectiveness of Location-Based Advertising and the Impact of Interface Design. In: Journal of Management Information Systems, Vol. 37, No. 2: pp. 431-456

Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin (2020): Monetizing Online Content: Digital Paywall Design and Configuration. In: Business & Information Systems Engineering, Vol. 62: pp. 253-260 [PDF, 307kB]

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd (2020): Dynamische Preisgestaltung in der digitalisierten Welt. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 72: pp. 321-342 [PDF, 954kB]

2019

Baum, Daniela; Spann, Martin ORCID: 0000-0003-4645-3913; Füller, Johann; Thürridl, Carina (2019): The impact of social media campaigns on the success of new product introductions. In: Journal of Retailing and Consumer Services, Vol. 50: pp. 289-297

Becker, Jan U.; Spann, Martin; Barrot, Christian (2019): Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls. In: Journal of Service Research, Vol. 23, No. 1, UNSP 1094670519883347: pp. 53-69

Darvasi, Gábor (2019): Social contagion as a driver of digital product use. Dissertation, UNSPECIFIED

Dechant, Andrea; Spann, Martin; Becker, Jan U. (2019): Positive Customer Churn: An Application to Online Dating. In: Journal of Service Research, Vol. 22, No. 1: pp. 90-100

Dowling, Katharina (2019): Consumer behavior and behavioral biases in the sharing economy. Dissertation, UNSPECIFIED

Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin; Stich, Lucas; Yegoryan, Narine (2019): Behavioral biases in marketing. In: Journal of the Academy of Marketing Science, Vol. 48, No. 3: pp. 449-477

Heusler, Andreas; Molitor, Dominik; Spann, Martin (2019): How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses.
In: PLOS One 14(9), e0223064 [PDF, 771kB]

Hoeck, Lena (2019): Multi-screen behavior. Implications on media usage and advertising effectiveness. Dissertation, Books on Demand GmbH

Hoeck, Lena; Spann, Martin ORCID: 0000-0003-4645-3913 (2019): The effects of first and second screen marketing on TV viewing activity. In: Journal of Media Economics, Vol. 32, No. 3-4: pp. 82-98

Kakatkar, Chinmay; Spann, Martin (2019): Marketing analytics using anonymized and fragmented tracking data. In: International Journal of Research in Marketing, Vol. 36, No. 1: pp. 117-136

Naegelein, Philipp; Spann, Martin; Molitor, Dominik (2019): The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment. In: Decision Support Systems, Vol. 121: pp. 109-120

2018

Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin (2018): Pre-release consumer buzz. In: Journal of the Academy of Marketing Science, Vol. 46, No. 2: pp. 338-360

Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd; Thomas, Manoj (2018): Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms. In: Customer Needs and Solutions, Vol. 5, No. 1-2: pp. 121-136

Tyufekchieva, Vesela; Reichhart, Philipp (2018): Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. In: International Journal of Mobile Communications, Vol. 16, No. 2: pp. 209-226

2017

Dommick, Dominik; Reichhart, Philipp (2017): Payback – Der heilige Gral oder wie Smartphones den Handel revolutionieren. In: Hierl, Ludwig (ed.) : Mobile Payment. Grundlagen – Strategien – Praxis. Wiesbaden: Springer Gabler. pp. 267-281

Fölting, Jens; Daurer, Stephan; Spann, Martin (2017): Consumer Preferences for Product Information and Price Comparison Apps. Wirtschaftsinformatik 2017, February 12th - 15th, 2017, St. Gallen.

Krämer, Florentin; Schmidt, Klaus M. ORCID: 0000-0002-5011-0828; Spann, Martin; Stich, Lucas (April 2017): Delegating pricing power to customers. Pay What You Want or Name Your Own Price? In: Journal of Economic Behavior & Organization, Vol. 136: pp. 125-140

Molitor, Dominik; Reichhart, Philipp; Spann, Martin (2017): Location-Based Advertising and Contextual Mobile Targeting. 37th International Conference on Information Systems (ICIS 2016), 11-14 December 2016, Dublin, Ireland.

Spann, Martin; Stich, Lucas; Schmidt, Klaus M. ORCID: 0000-0002-5011-0828 (2017): Pay What You Want as a Pricing Model for Open Access Publishing? Analyzing the "Pay What You Want" business model for open access publishing. In: Communications of the ACM, Vol. 60, No. 11: pp. 29-31

2016

Daurer, Stephan; Krohn, Tobias (2016): Adblocker. In: MedienWirtschaft, Vol. 13, No. 2: pp. 38-45

Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, Peter Pal (2016): Mobile Advertising: A Framework and Research Agenda. In: Journal of Interactive Marketing, Vol. 34: pp. 3-14

Spann, Martin; Molitor, Dominik; Daurer, Stephan (2016): Tell Me Where You Are and I’ll Tell You What You Want. Using Location Data to Improve Marketing Decisions. In: GfK Marketing Intelligence Review, Vol. 8, No. 2: pp. 30-37

2015

Becker, Jan U.; Spann, Martin ORCID: 0000-0003-4645-3913; Schulze, Timo (2015): Implications of minimum contract durations on customer retention. In: Marketing Letters, Vol. 26, No. 4: pp. 579-592

Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913; Hann, Il-Horn (2015): Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments. In: Information Systems Research, Vol. 26, No. 4: pp. 859-870

Römer, Benedikt; Reichhart, Philipp; Picot, Arnold (2015): Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems. In: Electronic Markets, Vol. 25, No. 1: pp. 47-60

Schmidt, Klaus M.; Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert (2015): Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets. In: Management Science, Vol. 61, No. 6: pp. 1217-1236

Skiera, Bernd; Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2015): Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? In: Schmalenbach Business Review, Vol. 67, No. 1: pp. 54-72

Spann, Martin ORCID: 0000-0003-4645-3913; Fischer, Marc; Tellis, Gerard J. (2015): Skimming or Penetration? Strategic Dynamic Pricing for New Products. In: Marketing Science, Vol. 34, No. 2: pp. 235-249

Spann, Martin ORCID: 0000-0003-4645-3913; Molitor, Dominik (2015): Location-Based Advertising. In: MedienWirtschaft, Vol. 12, No. 4: pp. 40-43

2014

Baum, Daniela; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis. In: International Journal of Electronic Commerce, Vol. 19, No. 1: pp. 129-162

Kim, Ju-Young ORCID: 0000-0002-1069-1795; Natter, Martin; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): Sampling, discounts or pay-what-you-want: Two field experiments. In: International Journal of Research in Marketing, Vol. 31, No. 3: pp. 327-334

Pescher, Christian; Reichhart, Philipp; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. In: Journal of Interactive Marketing, Vol. 28, No. 1: pp. 43-54

Pescher, Christian; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): Relevance of actors in bridging positions for product-related information diffusion. In: Journal of Business Research, Vol. 67, No. 8: pp. 1630-1637

Reichhart, Philipp (2014): Identifying factors influencing the customers purchase behaviour due to location-based promotions. In: International Journal of Mobile Communications, Vol. 12, No. 6: p. 642

Stich, Lucas ORCID: 0000-0003-0703-9103; Golla, Gerald; Nanopoulos, Alexandros (2014): Modelling the spread of negative word-of-mouth in online social networks. In: Journal of Decision Systems, Vol. 23, No. 2: pp. 203-221

Veit, Daniel; Clemons, Eric; Benlian, Alexander; Buxmann, Peter; Hess, Thomas; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): Geschäftsmodelle. Eine Forschungsagenda für die Wirtschaftsinformatik. In: WIRTSCHAFTSINFORMATIK, Vol. 56, No. 1: pp. 55-64

Veit, Daniel; Clemons, Eric; Benlian, Alexander; Buxmann, Peter; Hess, Thomas; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter; Spann, Martin ORCID: 0000-0003-4645-3913 (2014): Business Models. In: Business & Information Systems Engineering, Vol. 6, No. 1: pp. 45-53

2013

Pescher, Christian; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts. In: Journal of Forecasting, Vol. 33, No. 2: pp. 95-107

Reichhart, Philipp; Pescher, Christian; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. In: Electronic Markets, Vol. 23, No. 3: pp. 217-225

Slamka, Christian; Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers. In: IEEE Transactions on Engineering Management, Vol. 60, No. 1: pp. 169-185

Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Interview mit Jörg Lübcke zum Thema „Digitalisierung der Geschäftsmodelle in der Medienindustrie“. In: WIRTSCHAFTSINFORMATIK, Vol. 55, No. 3: pp. 197-199

Spann, Martin ORCID: 0000-0003-4645-3913; Hinz, Oliver; Ramachandran, Vandana (2013): Wirtschaftsinformatik und Marketing. In: WIRTSCHAFTSINFORMATIK, Vol. 55, No. 3: pp. 119-120

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Dual effect-based market segmentation and price optimization. In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L.; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Social Commerce: A Contingency Framework for Assessing Marketing Potential. In: Journal of Interactive Marketing, Vol. 27, No. 4: pp. 311-323

2012

Daurer, Stephan; Molitor, Dominik; Spann, Martin ORCID: 0000-0003-4645-3913 (2012): Digitalisierung und Konvergenz von Online- und Offline-Welt. Einfluss der mobilen Internetsuche auf das Kaufverhalten. In: Zeitschrift für Betriebswirtschaft, Vol. 82, No. S4: pp. 3-23

Luckner, Stefan; Schröder, Jan; Slamka, Christian; Franke, Markus; Geyer-Schulz, Andreas; Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913; Weinhardt, Christof (2012): Prediction Markets. Fundamentals, Designs, and Applications. Wiesbaden: Gabler Verlag.

Mang, Stefan; Post, David; Spann, Martin ORCID: 0000-0003-4645-3913 (2012): Pricing of flexible products. In: Review of Managerial Science, Vol. 6, No. 4: pp. 361-374

Post, David; Spann, Martin ORCID: 0000-0003-4645-3913 (2012): Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings. In: Interfaces, Vol. 42, No. 4: pp. 329-338

Reichhart, Philipp (2012): Analysing the effects of mobile advertising on consumers' memory. In: International Journal of Electronic Business, Vol. 10, No. 2: pp. 101-119

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann; Picot, Arnold (2012): The role of smart metering and decentralized electricity storage for smart grids: The importance of positive externalities. In: Energy Policy, Vol. 50: pp. 486-495

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann J.; Picot, Arnold (2012): Challenges for Business Development in the Field of Smart Grids. In: Noam, Eli M.; Pupillo, Lorenzo Maria; Kranz, Johann J. (eds.) : Broadband Networks, Smart Grids and Climate Change. New York, NY: Springer. pp. 135-155

Slamka, Christian; Soukhoroukova, Arina; Spann, Martin ORCID: 0000-0003-4645-3913 (2012): EVENT STUDIES IN REAL- AND PLAY-MONEY PREDICTION MARKETS. In: The Journal of Prediction Markets, Vol. 2, No. 2: pp. 53-70

Spann, Martin ORCID: 0000-0003-4645-3913; Häubl, Gerald; Skiera, Bernd; Bernhardt, Martin (2012): Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing. In: Journal of Retailing, Vol. 88, No. 1: pp. 131-144

Völckner, Franziska; Rühle, Alexander; Spann, Martin ORCID: 0000-0003-4645-3913 (2012): To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price. In: Marketing Letters, Vol. 23, No. 3: pp. 719-730

2011

Baum, Daniela; Spann, Martin ORCID: 0000-0003-4645-3913 (2011): Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 33, No. 3: pp. 179-191

Hinz, Oliver; Hann, Il-Horn; Spann, Martin ORCID: 0000-0003-4645-3913 (2011): Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets. In: MIS Quarterly, Vol. 35, No. 1: pp. 81-98

Molitor, Dominik; Hinz, Oliver; Wegmann, Sarah (2011): The interplay between psychometric and sociometric data and the willingness to adopt innovations. In: Zeitschrift für Betriebswirtschaft, Vol. 81, No. 1: pp. 29-59

Santos, Ricardo; Spann, Martin ORCID: 0000-0003-4645-3913 (2011): Collective entrepreneurship at Qualcomm: combining collective and entrepreneurial practices to turn employee ideas into action. In: R&D Management, Vol. 41, No. 5: pp. 443-456

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (2011): Using prediction markets in new product development. In: Vaughan Williams, Leighton (ed.) : Prediction markets : theory and applications. Routledge international studies in money and banking, Vol. 66. 1. publ. London u.a.: Routledge. pp. 75-86

Soukhoroukova, Arina; Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd (2011): Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets. In: Journal of Product Innovation Management, Vol. 29, No. 1: pp. 100-112

Takac, Carsten; Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2011): The social embeddedness of decision making: opportunities and challenges. In: Electronic Markets, Vol. 21, No. 3, 185

2010

Bernhardt, Martin; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions. In: Journal of Interactive Marketing, Vol. 24, No. 4: pp. 283-296

Bruggen, Gerrit H. van; Spann, Martin ORCID: 0000-0003-4645-3913; Lilien, Gary L.; Skiera, Bernd (2010): Prediction Markets as institutional forecasting support systems. In: Decision Support Systems, Vol. 49, No. 4: pp. 404-416

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes. In: Journal of Product Innovation Management, Vol. 27, No. 7: pp. 937-954

Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): Managing information diffusion in Name-Your-Own-Price auctions. In: Decision Support Systems, Vol. 49, No. 4: pp. 474-485

Kim, Ju-Young; Natter, Martin; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten. In: Zeitschrift für Betriebswirtschaft, Vol. 80, No. 2: pp. 147-169

Kim, Ju-Young; Natter, Martin; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): Kish: Where Customers Pay As They Wish. In: Review of Marketing Science, Vol. 8, No. 2, 3

Leimeister, Stefanie; Heusler, Andreas; Krcmar, Helmut (2010): Towards a Smart Outsourcing Governance. In: Journal of Information Technology Case and Application Research, Vol. 12, No. 1: pp. 1-11

Spann, Martin ORCID: 0000-0003-4645-3913 (2010): Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 62, No. 6: pp. 677-679

Spann, Martin ORCID: 0000-0003-4645-3913; Herrmann, Andreas; Sprott, David (2010): Pricing in electronic markets and networks. In: Electronic Markets, Vol. 20, No. 2: pp. 83-84

Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert; Häubl, Gerald (2010): Optimal Reverse-Pricing Mechanisms. In: Marketing Science, Vol. 29, No. 6: pp. 1058-1070

2009

Kim, Ju-Young; Natter, Martin; Spann, Martin ORCID: 0000-0003-4645-3913 (2009): Pay what you Want: A New Participative Pricing Mechanism. In: Journal of Marketing, Vol. 73, No. 1: pp. 44-58

Spann, Martin ORCID: 0000-0003-4645-3913; Ernst, Holger; Skiera, Bernd; Soll, Jan Henrik (2009): Identification of Lead Users for Consumer Products via Virtual Stock Markets. In: Journal of Product Innovation Management, Vol. 26, No. 3: pp. 322-335

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd (2009): Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters. In: Journal of Forecasting, Vol. 28, No. 1: pp. 55-72

2008

Hinz, Oliver; Spann, Martin ORCID: 0000-0003-4645-3913 (2008): The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions. In: Information Systems Research, Vol. 19, No. 3: pp. 351-368

Wolk, Agnieszka; Spann, Martin ORCID: 0000-0003-4645-3913 (2008): The effects of reference prices on bidding behavior in interactive pricing mechanisms. In: Journal of Interactive Marketing, Vol. 22, No. 4: pp. 2-18

2007

Spann, Martin ORCID: 0000-0003-4645-3913; Mang, Stefan (2007): Versioning. In: Albers, Sönke; Herrmann, Andreas (eds.) : Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle. Wiesbaden: Gabler Verlag. pp. 681-698

Spann, Martin ORCID: 0000-0003-4645-3913; Soukhoroukova, Arina (2007): Absatzprognosen in der Medienbranche. In: MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie, Vol. 4, No. 3: pp. 18-29

2006

Soukhoroukova, Arina; Spann, Martin ORCID: 0000-0003-4645-3913 (2006): Informationsmärkte. In: WIRTSCHAFTSINFORMATIK, Vol. 48, No. 1: pp. 61-64

Spann, Martin ORCID: 0000-0003-4645-3913; Tellis, Gerard J. (2006): Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions. In: Journal of Marketing, Vol. 70, No. 1: pp. 65-78

2005

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913; Walz, Uwe (2005): Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet. In: Wirtschaftsinformatik, Vol. 47, No. 4: pp. 285-293

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd; Schäfers, Björn (2005): Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 57: pp. 107-128

2004

Ernst, Holger; Soll, Jan Henrik; Spann, Martin ORCID: 0000-0003-4645-3913 (2004): Möglichkeiten der Lead-User-Identifikation in Online-Medien. In: Produktentwicklung mit virtuellen Communities. Kundenwünsche erfahren und Innovationen realisieren. Wiesbaden: Gabler Verlag. pp. 121-140

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (2004): Gestaltung von Auktionen. In: Handbuch Industriegütermarketing. Strategien - Instrumente - Anwendungen. Wiesbaden: Gabler Verlag. pp. 1039-1056

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd (2004): Einsatzmöglichkeiten virtueller Börsen in der Marktforschung. In: Fandel, Günter; Rudolph, Bernd; Kürsten, Wolfgang (eds.) : Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle. Wiesbaden: Gabler. pp. 25-48

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd; Schäfers, Björn (2004): Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms. In: Journal of Interactive Marketing, Vol. 18, No. 4: pp. 22-36

2003

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (2003): Auktionen. In: Diller, Hermann; Herrmann, Andreas (eds.) : Handbuch Preispolitik. Strategien — Planung — Organisation — Umsetzung. Wiesbaden: Gabler Verlag. pp. 623-641

Spann, Martin ORCID: 0000-0003-4645-3913; Skiera, Bernd (2003): Internet-Based Virtual Stock Markets for Business Forecasting. In: Management Science, Vol. 49, No. 10: pp. 1310-1326

2002

Spann, Martin ORCID: 0000-0003-4645-3913 (2002): Virtuelle Börsen als Instrument zur Marktforschung. Beiträge zur betriebswirtschaftlichen Forschung, Vol. 104. Wiesbaden: Deutscher Universitätsverlag.

2000

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (2000): Werbeerfolgskontrolle im Internet. In: Controlling, Vol. 12, No. 8-9: pp. 417-424

1999

Skiera, Bernd; Spann, Martin ORCID: 0000-0003-4645-3913 (1999): The ability to compensate for suboptimal capacity decisions by optimal pricing decisions. In: European Journal of Operational Research, Vol. 118, No. 3: pp. 450-463

This list was generated on Tue Dec 6 18:34:15 2022 CET.