Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2007):
Interactive Pricing.
In: Bauer, Hans H. (ed.) :
Interactive Marketing im Web 2.0+: Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet. München: Vahlen. pp. 151-164
Item Type: | Book Section |
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Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISBN: | 978-3800634064 |
Place of Publication: | München |
Language: | English |
Item ID: | 109607 |
Date Deposited: | 23. Feb 2024, 14:17 |
Last Modified: | 23. Feb 2024, 14:17 |