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Dahan, Ely; Soukhoroukova, Arina; Spann, Martin ORCID: 0000-0003-4645-3913 (2010): New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes. In: Journal of Product Innovation Management, Vol. 27, No. 7: pp. 937-954
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