Spann, Martin  ORCID: 0000-0003-4645-3913; Skiera, Bernd; Schäfers, Björn
(2004):
Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms.
In: Journal of Interactive Marketing, Vol. 18, No. 4: pp. 22-36
|
Full text not available from 'Open Access LMU'.
DOI: 10.1002/dir.20022
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1094-9968 |
| Language: | English |
| ID Code: | 92063 |
| Deposited On: | 12. May 2022 13:46 |
| Last Modified: | 12. May 2022 13:46 |
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