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Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Skiera, Bernd and Schäfers, Björn (2004): Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms. In: Journal of Interactive Marketing, Vol. 18, No. 4: pp. 22-36

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