Kakatkar, Chinmay; Groote, Julia K. de; Füller, Johann und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development.
78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018.
Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109647 |
| Date Deposited: | 23. Feb 2024 07:11 |
| Last Modified: | 23. Feb 2024 07:11 |
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