Spann, Martin; Molitor, Dominik and Daurer, Stephan
(2016):
Tell Me Where You Are and I’ll Tell You What You Want. Using Location Data to Improve Marketing Decisions.
In: GfK Marketing Intelligence Review, Vol. 8, No. 2: pp. 30-37
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1865-5866 |
| Language: | English |
| Item ID: | 57711 |
| Date Deposited: | 12. Sep 2018 11:02 |
| Last Modified: | 11. May 2022 09:15 |
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