Houston, Mark B.; Hennig-Thurau, Thorsten; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 and Skiera, Bernd
(2008):
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz.
AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008.
Proceedings of the AMA Winter Educators' Conference 2008.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109622 |
| Date Deposited: | 23. Feb 2024, 09:46 |
| Last Modified: | 23. Feb 2024, 09:46 |
Actions (login required)
- View Item
