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Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Tellis, Gerard J. (2004): Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer. AMA Winter Marketing Educators' Conference 2004, Scottsdale, Arizona, USA. AMA Winter Academic Conference Proceedings. Vol. 15 pp. 96-97

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