Spann, Martin  ORCID: 0000-0003-4645-3913; Fischer, Marc; Tellis, Gerard J.
(2015):
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
In: Marketing Science, Vol. 34, No. 2: pp. 235-249
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Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0732-2399 |
| Language: | English |
| ID Code: | 92096 |
| Deposited On: | 11. May 2022 11:24 |
| Last Modified: | 11. May 2022 11:24 |
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