Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913; Fischer, Marc und Tellis, Gerard J.
(2015):
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
In: Marketing Science, Vol. 34, No. 2: pp. 235-249
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0732-2399 |
| Language: | English |
| Item ID: | 92096 |
| Date Deposited: | 11. May 2022 11:24 |
| Last Modified: | 11. May 2022 11:24 |
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