Tyufekchieva, Vesela und Reichhart, Philipp
(2018):
Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe.
In: International Journal of Mobile Communications, Vol. 16, No. 2: pp. 209-226
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1470-949X |
| Language: | English |
| Item ID: | 92108 |
| Date Deposited: | 11. May 2022 12:10 |
| Last Modified: | 11. May 2022 12:10 |
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