Baum, Daniela; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann and Pedit, Torsten
(2013):
Social Media Campaigns for New Product Introductions.
21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013.
Proceedings of the 21st European Conference on Information Systems (ECIS 2013).
External fulltext: https://aisel.aisnet.org/ecis2013_cr/119/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109645 |
| Date Deposited: | 23. Feb 2024, 07:15 |
| Last Modified: | 23. Feb 2024, 07:15 |
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