Baum, Daniela and Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2011):
Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen.
In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 33, No. 3: pp. 179-191
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0344-1369 |
| Language: | German |
| Item ID: | 92122 |
| Date Deposited: | 11. May 2022, 08:24 |
| Last Modified: | 11. May 2022, 08:24 |
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