Baum, Daniela; Spann, Martin  ORCID: 0000-0003-4645-3913
(2011):
Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen.
In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 33, No. 3: pp. 179-191
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Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0344-1369 |
| Language: | German |
| ID Code: | 92122 |
| Deposited On: | 11. May 2022 08:24 |
| Last Modified: | 11. May 2022 08:24 |
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