Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L. und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Social Commerce: A Contingency Framework for Assessing Marketing Potential.
In: Journal of Interactive Marketing, Vol. 27, No. 4: pp. 311-323
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 10949968 |
| Language: | English |
| Item ID: | 92094 |
| Date Deposited: | 11. May 2022 11:29 |
| Last Modified: | 11. May 2022 11:29 |
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