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Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L. and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Social Commerce: A Contingency Framework for Assessing Marketing Potential. In: Journal of Interactive Marketing, Vol. 27, No. 4: pp. 311-323

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