Molitor, Dominik; Reichhart, Philipp und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2017):
Location-Based Advertising and Contextual Mobile Targeting.
37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland, 11-14 December 2016.
In: Proceedings of the 37th International Conference on Information Systems (ICIS 2016),
Red Hook, NY: Curran Associates, Inc..
External fulltext: https://aisel.aisnet.org/icis2016/EBusiness/Presentations/14/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Red Hook, NY |
| Annotation: | ISBN 978-1-5108-3837-6 |
| Language: | English |
| Item ID: | 57723 |
| Date Deposited: | 12. Sep 2018 18:06 |
| Last Modified: | 07. Mar 2024 06:40 |
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