Molitor, Dominik; Reichhart, Philipp and Spann, Martin
(2017):
Location-Based Advertising and Contextual Mobile Targeting.
Proceedings of the 37th International Conference on Information Systems (ICIS 2016).
Red Hook, NY: Curran Associates, Inc..
External fulltext: https://aisel.aisnet.org/icis2016/EBusiness/Presentations/14/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Red Hook, NY |
| Annotation: | ISBN 978-1-5108-3837-6 |
| Language: | English |
| Item ID: | 57723 |
| Date Deposited: | 12. Sep 2018 18:06 |
| Last Modified: | 11. May 2022 09:15 |
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