Baum, Daniela; Spann, Martin  ORCID: 0000-0003-4645-3913; Füller, Johann; Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Vol. 50: pp. 289-297
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Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 09696989 |
| Language: | English |
| ID Code: | 92101 |
| Deposited On: | 11. May 2022 11:17 |
| Last Modified: | 11. May 2022 11:17 |
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