Logo Logo
Switch Language to German

Baum, Daniela; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann and Thürridl, Carina (2019): The impact of social media campaigns on the success of new product introductions. In: Journal of Retailing and Consumer Services, Vol. 50: pp. 289-297

Full text not available from 'Open Access LMU'.

Actions (login required)

View Item View Item