Baum, Daniela; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann and Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Vol. 50: pp. 289-297
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 09696989 |
Language: | English |
Item ID: | 92101 |
Date Deposited: | 11. May 2022, 11:17 |
Last Modified: | 11. May 2022, 11:17 |