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Back, Camila and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Transparency in Communication: Uncertainty in Expectations and Customer Satisfaction. 51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022. Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).

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