Pescher, Christian and Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts.
In: Journal of Forecasting, Vol. 33, No. 2: pp. 95-107
DOI: 10.1002/for.2279
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 02776693 |
Language: | English |
Item ID: | 92092 |
Date Deposited: | 11. May 2022, 11:47 |
Last Modified: | 13. May 2022, 06:31 |