Kim, Ju-Young; Natter, Martin und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2007):
Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism.
36th European marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007.
Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109638 |
| Date Deposited: | 23. Feb 2024 07:19 |
| Last Modified: | 23. Feb 2024 07:19 |
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