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Kim, Ju-Young; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2007): Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism. 36th European marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007. Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).

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