Molitor, Dominik; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp and Ghose, Anindya
(2018):
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.
39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018.
ICIS 2018 Proceedings.
13
External fulltext: https://aisel.aisnet.org/icis2018/ebusiness/Presentations/13/
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 109634 |
Date Deposited: | 23. Feb 2024, 08:41 |
Last Modified: | 23. Feb 2024, 08:41 |