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Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp and Ghose, Anindya (2018): Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. 39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018. ICIS 2018 Proceedings. 13

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