|
Hoeck, Lena
(2019):
Multi-screen behavior. Implications on media usage and advertising effectiveness.
Dissertation,
Books on Demand GmbH |
Full text not available from 'Open Access LMU'.
| Item Type: | Thesis (Dissertation) |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Annotation: | 1. edition. Norderstedt; BoD - Books on Demand GmbH. ISBN 978-3-748199-29-3. (Electronic commerce & digital markets ; 10) |
| Language: | English |
| ID Code: | 92246 |
| Deposited On: | 01. Jun 2022 06:39 |
| Last Modified: | 01. Jun 2022 06:39 |
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