Hoeck, Lena
(2019):
Multi-screen behavior. Implications on media usage and advertising effectiveness.
Electronic commerce & digital markets, Vol. 10. 1. edition. Norderstedt: BoD - Books on Demand GmbH.
| Item Type: | Monograph |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-748194-29-3 |
| Place of Publication: | Norderstedt |
| Annotation: | Dissertation, Ludwig-Maximilians-Universität München, 2019 |
| Language: | English |
| Item ID: | 92246 |
| Date Deposited: | 01. Jun 2022 06:39 |
| Last Modified: | 07. Jul 2023 06:02 |
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