Papies, Dominik; Wlömert, Nils; Clement, Michel and Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
How Access-Based Media Consumption Affects Marketing Elasticities.
48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019.
Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109626 |
| Date Deposited: | 23. Feb 2024, 09:22 |
| Last Modified: | 23. Feb 2024, 09:22 |
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