Becker, Jan U.; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 and Schulze, Timo
(2015):
Implications of minimum contract durations on customer retention.
In: Marketing Letters, Vol. 26, No. 4: pp. 579-592
Item Type: | Journal article |
---|---|
Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0923-0645 |
Language: | English |
Item ID: | 92099 |
Date Deposited: | 11. May 2022, 11:15 |
Last Modified: | 11. May 2022, 11:15 |