Becker, Jan U.; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 und Schulze, Timo
(2015):
Implications of minimum contract durations on customer retention.
In: Marketing Letters, Vol. 26, No. 4: pp. 579-592
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0923-0645 |
| Language: | English |
| Item ID: | 92099 |
| Date Deposited: | 11. May 2022 11:15 |
| Last Modified: | 11. May 2022 11:15 |
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