Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 and Reichhart, Philipp
(2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019.
ICIS 2019 Proceedings.
4
External fulltext: https://aisel.aisnet.org/icis2019/mobile_iot/mobile_iot/4/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109614 |
| Date Deposited: | 23. Feb 2024, 10:02 |
| Last Modified: | 23. Feb 2024, 10:02 |
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