Hoeck, Lena and Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
The effects of first and second screen marketing on TV viewing activity.
In: Journal of Media Economics, Vol. 32, No. 3-4: pp. 82-98
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0899-7764 |
Language: | English |
Item ID: | 92114 |
Date Deposited: | 11. May 2022, 10:29 |
Last Modified: | 11. May 2022, 10:29 |