Hoeck, Lena; Spann, Martin  ORCID: 0000-0003-4645-3913
(2019):
The effects of first and second screen marketing on TV viewing activity.
In: Journal of Media Economics, Vol. 32, No. 3-4: pp. 82-98
|
Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0899-7764 |
| Language: | English |
| ID Code: | 92114 |
| Deposited On: | 11. May 2022 10:29 |
| Last Modified: | 11. May 2022 10:29 |
Repository Staff Only: item control page
