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Theysohn, Sven; Klein, Kristina; Völckner, Franziska; Spann, Martin ORCID: 0000-0003-4645-3913 (2013): Dual effect-based market segmentation and price optimization. In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488
Full text not available from 'Open Access LMU'.
DOI: 10.1016/j.jbusres.2011.11.007

Item Type:Journal article
Faculties:Munich School of Management > Institute of Electronic Commerce and Digital Markets
Subjects:300 Social sciences > 330 Economics
ISSN:01482963
Language:English
ID Code:92089
Deposited On:11. May 2022 11:48
Last Modified:11. May 2022 11:48
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