Theysohn, Sven; Klein, Kristina; Völckner, Franziska and Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Dual effect-based market segmentation and price optimization.
In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 01482963 |
| Language: | English |
| Item ID: | 92089 |
| Date Deposited: | 11. May 2022, 11:48 |
| Last Modified: | 11. May 2022, 11:48 |
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