Kim, Ju-Young; Natter, Martin and Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2009):
Pay what you Want: A New Participative Pricing Mechanism.
In: Journal of Marketing, Vol. 73, No. 1: pp. 44-58
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0022-2429 |
| Language: | English |
| Item ID: | 92068 |
| Date Deposited: | 12. May 2022, 13:44 |
| Last Modified: | 12. May 2022, 13:44 |
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