Pfaff, Alexander und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2022):
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce.
51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022.
Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).
External fulltext: http://proceedings.emac-online.org/pdfs/A2022-107573.pdf
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109653 |
| Date Deposited: | 23. Feb 2024 06:42 |
| Last Modified: | 23. Feb 2024 06:42 |
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