Pescher, Christian; Reichhart, Philipp; Spann, Martin  ORCID: 0000-0003-4645-3913
(2014):
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns.
In: Journal of Interactive Marketing, Vol. 28, No. 1: pp. 43-54
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Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 10949968 |
| Language: | English |
| ID Code: | 92093 |
| Deposited On: | 11. May 2022 11:23 |
| Last Modified: | 11. May 2022 11:23 |
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