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Kim, Ju-Young ORCID logoORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Sampling, discounts or pay-what-you-want: Two field experiments. In: International Journal of Research in Marketing, Vol. 31, No. 3: pp. 327-334

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