Kim, Ju-Young  ORCID: 0000-0002-1069-1795; Natter, Martin; Spann, Martin ORCID: 0000-0003-4645-3913
(2014):
Sampling, discounts or pay-what-you-want: Two field experiments.
In: International Journal of Research in Marketing, Vol. 31, No. 3: pp. 327-334
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Full text not available from 'Open Access LMU'.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0167-8116 |
| Language: | English |
| ID Code: | 92102 |
| Deposited On: | 11. May 2022 11:14 |
| Last Modified: | 11. May 2022 11:14 |
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