Kim, Ju-Young
ORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin and Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Sampling, discounts or pay-what-you-want: Two field experiments.
In: International Journal of Research in Marketing, Vol. 31, No. 3: pp. 327-334
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0167-8116 |
| Language: | English |
| Item ID: | 92102 |
| Date Deposited: | 11. May 2022, 11:14 |
| Last Modified: | 11. May 2022, 11:14 |
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