Schmidt, Klaus M.; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 und Zeithammer, Robert
(2015):
Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets.
In: Management Science, Vol. 61, No. 6: pp. 1217-1236
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0025-1909 |
| Language: | English |
| Item ID: | 92098 |
| Date Deposited: | 11. May 2022 11:22 |
| Last Modified: | 11. May 2022 11:22 |
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