Rühle, Alexander; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 and Völckner, Franziska
(2009):
The Impact of Partitioned Pricing on the Informational Effect of Price.
38th European Marketing Academy Conference, Nantes, France, 26.05. - 29.05.2009.
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009).
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 109651 |
Date Deposited: | 23. Feb 2024, 06:44 |
Last Modified: | 23. Feb 2024, 06:44 |