Gerstmeier, Eva; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd
(2008):
Comparing the Validity of Different Methods for Measuring Willingness-to-Pay.
37th European Marketing Academy Conference, Brighton, UK, 27.05. - 30.05.2008.
Proceedings of the 37th European Marketing Academy Conference (EMAC 2008).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 109620 |
| Date Deposited: | 23. Feb 2024 09:47 |
| Last Modified: | 23. Feb 2024 09:47 |
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