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Hinz, Oliver; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Hann, Il-Horn (2007): Dynamic Pricing in Name-Your-Own-Price Channels: Bidding Behavior, Seller Profit and Price Perception. 36th European European Marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007. Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).

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