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Völckner, Franziska; Rühle, Alexander and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price. In: Marketing Letters, Vol. 23, No. 3: pp. 719-730

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