Völckner, Franziska; Rühle, Alexander und Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.
In: Marketing Letters, Vol. 23, No. 3: pp. 719-730
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0923-0645 |
| Language: | English |
| Item ID: | 92086 |
| Date Deposited: | 11. May 2022 11:53 |
| Last Modified: | 11. May 2022 11:53 |
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