Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913; Ernst, Holger; Skiera, Bernd und Soll, Jan Henrik
(2009):
Identification of Lead Users for Consumer Products via Virtual Stock Markets.
In: Journal of Product Innovation Management, Vol. 26, No. 3: pp. 322-335
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 07376782 |
| Language: | English |
| Item ID: | 92067 |
| Date Deposited: | 12. May 2022 13:43 |
| Last Modified: | 12. May 2022 13:43 |
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