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Prokopowicz, Agnieszka and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing. 35th European Marketing Academy Conference, Athens, Greece, 23.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

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