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Number of items at this level: 89.

2022

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Digital Pricing. Wie digitale Technologien die Preisgestaltung verändern. In: Baumöl, Ulrike; Hiebl, Martin; Hoffjan, Andreas; Knauer, Thorsten; Möller, Klaus and Pedell, Burkhard (eds.) : Digital Finance. Aktuelle Herausforderungen für die Digitalisierung des Controllings. Controlling - Spezialausgabe Sommer, Vol. 2022. München: C.H. Beck. pp. 22-25

149

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): The influence of location-based games on traditional entertainment products. In: Decision Support Systems, Vol. 149, 113604

118

Skiera, Bernd and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (1999): The ability to compensate for suboptimal capacity decisions by optimal pricing decisions. In: European Journal of Operational Research, Vol. 118, No. 3: pp. 450-463

104

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2002): Virtuelle Börsen als Instrument zur Marktforschung. Beiträge zur betriebswirtschaftlichen Forschung, Vol. 104. Wiesbaden: Deutscher Universitätsverlag.

88

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Häubl, Gerald; Skiera, Bernd and Bernhardt, Martin (2012): Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing. In: Journal of Retailing, Vol. 88, No. 1: pp. 131-144

82

Daurer, Stephan; Molitor, Dominik and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Digitalisierung und Konvergenz von Online- und Offline-Welt. Einfluss der mobilen Internetsuche auf das Kaufverhalten. In: Zeitschrift für Betriebswirtschaft, Vol. 82, No. S4: pp. 3-23

81

Molitor, Dominik; Hinz, Oliver and Wegmann, Sarah (2011): The interplay between psychometric and sociometric data and the willingness to adopt innovations. In: Zeitschrift für Betriebswirtschaft, Vol. 81, No. 1: pp. 29-59

80

Kim, Ju-Young; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten. In: Zeitschrift für Betriebswirtschaft, Vol. 80, No. 2: pp. 147-169

73

Kim, Ju-Young; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2009): Pay what you Want: A New Participative Pricing Mechanism. In: Journal of Marketing, Vol. 73, No. 1: pp. 44-58

70

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Tellis, Gerard J. (2006): Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions. In: Journal of Marketing, Vol. 70, No. 1: pp. 65-78

67

Pescher, Christian and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Relevance of actors in bridging positions for product-related information diffusion. In: Journal of Business Research, Vol. 67, No. 8: pp. 1630-1637

Skiera, Bernd; Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2015): Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? In: Schmalenbach Business Review, Vol. 67, No. 1: pp. 54-72

66

Skiera, Bernd and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Using prediction markets in new product development. In: Vaughan Williams, Leighton (ed.) : Prediction markets : theory and applications. Routledge international studies in money and banking, Vol. 66. 1. publ. London u.a.: Routledge. pp. 75-86

Theysohn, Sven; Klein, Kristina; Völckner, Franziska and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Dual effect-based market segmentation and price optimization. In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488

64

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): The Impact of Strategic Core-Component Reuse on Product Life Cycles. In: Business & Information Systems Engineering, Vol. 64, No. 2: pp. 223-237 [PDF, 796kB]

62

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 62, No. 6: pp. 677-679

61

Schmidt, Klaus M.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Zeithammer, Robert (2015): Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets. In: Management Science, Vol. 61, No. 6: pp. 1217-1236

60

Slamka, Christian; Skiera, Bernd and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers. In: IEEE Transactions on Engineering Management, Vol. 60, No. 1: pp. 169-185

56

Veit, Daniel; Clemons, Eric; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097; Buxmann, Peter; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Geschäftsmodelle. Eine Forschungsagenda für die Wirtschaftsinformatik. In: Wirtschaftsinformatik, Vol. 56, No. 1: pp. 55-64

55

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Interview mit Jörg Lübcke zum Thema „Digitalisierung der Geschäftsmodelle in der Medienindustrie“. In: WIRTSCHAFTSINFORMATIK, Vol. 55, No. 3: pp. 197-199

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Hinz, Oliver and Ramachandran, Vandana (2013): Wirtschaftsinformatik und Marketing. In: WIRTSCHAFTSINFORMATIK, Vol. 55, No. 3: pp. 119-120

50

Baum, Daniela; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann and Thürridl, Carina (2019): The impact of social media campaigns on the success of new product introductions. In: Journal of Retailing and Consumer Services, Vol. 50: pp. 289-297

49

Bruggen, Gerrit H. van; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Lilien, Gary L. and Skiera, Bernd (2010): Prediction Markets as institutional forecasting support systems. In: Decision Support Systems, Vol. 49, No. 4: pp. 404-416

Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Managing information diffusion in Name-Your-Own-Price auctions. In: Decision Support Systems, Vol. 49, No. 4: pp. 474-485

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Skiera, Bernd (2003): Internet-Based Virtual Stock Markets for Business Forecasting. In: Management Science, Vol. 49, No. 10: pp. 1310-1326

48

Soukhoroukova, Arina and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): Informationsmärkte. In: WIRTSCHAFTSINFORMATIK, Vol. 48, No. 1: pp. 61-64

47

Skiera, Bernd; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Walz, Uwe (2005): Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet. In: Wirtschaftsinformatik, Vol. 47, No. 4: pp. 285-293

43

Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Häubl, Gerald (2015): Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling. 46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015. Proceedings of the 46th Association for Consumer Research Conference (ACR 2015). Vol. 43 p. 750

42

Post, David and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings. In: Interfaces, Vol. 42, No. 4: pp. 329-338

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Daurer, Stephan and Molitor, Dominik (2013): Einkauf durch mobile Suche im Internet. In: Wirtschaftsstudium: wisu, No. 11: pp. 1435-1440

41

Santos, Ricardo and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Collective entrepreneurship at Qualcomm: combining collective and entrepreneurial practices to turn employee ideas into action. In: R&D Management, Vol. 41, No. 5: pp. 443-456

38

Dowling, Katharina; Manchanda, Puneet and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): The existence and persistence of the pay-per-use bias in car sharing services. In: International Journal of Research in Marketing, Vol. 38, No. 2: pp. 329-342

35

Hinz, Oliver; Hann, Il-Horn and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets. In: MIS Quarterly, Vol. 35, No. 1: pp. 81-98

34

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Fischer, Marc and Tellis, Gerard J. (2015): Skimming or Penetration? Strategic Dynamic Pricing for New Products. In: Marketing Science, Vol. 34, No. 2: pp. 235-249

33

Baum, Daniela and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 33, No. 3: pp. 179-191

Pescher, Christian and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts. In: Journal of Forecasting, Vol. 33, No. 2: pp. 95-107

32

Hoeck, Lena and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): The effects of first and second screen marketing on TV viewing activity. In: Journal of Media Economics, Vol. 32, No. 3-4: pp. 82-98

31

Kim, Ju-Young ORCID logoORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Sampling, discounts or pay-what-you-want: Two field experiments. In: International Journal of Research in Marketing, Vol. 31, No. 3: pp. 327-334

30

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Skiera, Bernd (2003): Taking Stock of Virtual Markets. How can Internet-Based Virtual Stock Markets be Applied for Business Forecasting and Other Forecasting Issues? In: OR/MS Today, Vol. 30, No. 5: pp. 20-24

29

Soukhoroukova, Arina; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Skiera, Bernd (2011): Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets. In: Journal of Product Innovation Management, Vol. 29, No. 1: pp. 100-112

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert and Häubl, Gerald (2010): Optimal Reverse-Pricing Mechanisms. In: Marketing Science, Vol. 29, No. 6: pp. 1058-1070

28

Pescher, Christian; Reichhart, Philipp and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. In: Journal of Interactive Marketing, Vol. 28, No. 1: pp. 43-54

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Skiera, Bernd (2009): Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters. In: Journal of Forecasting, Vol. 28, No. 1: pp. 55-72

27

Dahan, Ely; Soukhoroukova, Arina and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes. In: Journal of Product Innovation Management, Vol. 27, No. 7: pp. 937-954

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L. and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Social Commerce: A Contingency Framework for Assessing Marketing Potential. In: Journal of Interactive Marketing, Vol. 27, No. 4: pp. 311-323

26

Becker, Jan U.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Schulze, Timo (2015): Implications of minimum contract durations on customer retention. In: Marketing Letters, Vol. 26, No. 4: pp. 579-592

Hinz, Oliver; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Hann, Il-Horn (2015): Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments. In: Information Systems Research, Vol. 26, No. 4: pp. 859-870

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ernst, Holger; Skiera, Bernd and Soll, Jan Henrik (2009): Identification of Lead Users for Consumer Products via Virtual Stock Markets. In: Journal of Product Innovation Management, Vol. 26, No. 3: pp. 322-335

24

Bernhardt, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions. In: Journal of Interactive Marketing, Vol. 24, No. 4: pp. 283-296

23

Reichhart, Philipp; Pescher, Christian and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. In: Electronic Markets, Vol. 23, No. 3: pp. 217-225

Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Golla, Gerald and Nanopoulos, Alexandros (2014): Modelling the spread of negative word-of-mouth in online social networks. In: Journal of Decision Systems, Vol. 23, No. 2: pp. 203-221

Völckner, Franziska; Rühle, Alexander and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price. In: Marketing Letters, Vol. 23, No. 3: pp. 719-730

22

Wolk, Agnieszka and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): The effects of reference prices on bidding behavior in interactive pricing mechanisms. In: Journal of Interactive Marketing, Vol. 22, No. 4: pp. 2-18

21

Takac, Carsten; Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): The social embeddedness of decision making: opportunities and challenges. In: Electronic Markets, Vol. 21, No. 3, 185

20

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Herrmann, Andreas and Sprott, David (2010): Pricing in electronic markets and networks. In: Electronic Markets, Vol. 20, No. 2: pp. 83-84

19

Baum, Daniela and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis. In: International Journal of Electronic Commerce, Vol. 19, No. 1: pp. 129-162

Hinz, Oliver and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions. In: Information Systems Research, Vol. 19, No. 3: pp. 351-368

18

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Skiera, Bernd and Schäfers, Björn (2004): Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms. In: Journal of Interactive Marketing, Vol. 18, No. 4: pp. 22-36

16

Tyufekchieva, Vesela and Reichhart, Philipp (2018): Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. In: International Journal of Mobile Communications, Vol. 16, No. 2: pp. 209-226

15

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Tellis, Gerard J. (2004): Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer. AMA Winter Marketing Educators' Conference 2004, Scottsdale, Arizona, USA. AMA Winter Academic Conference Proceedings. Vol. 15 pp. 96-97

14

Harter, Alice ORCID logoORCID: https://orcid.org/0000-0002-6829-6851 (2024): Impact of Delivery Time on Consumer Behavior in Quick Commerce. Electronic Commerce & Digital Markets, Vol. 14. 1. Norderstedt: Books on Demand.

13

Back, Camila (2022): The Behavioral Economics of Digital Customer-Firm Interactions. Electronic commerce&digital markets, Vol. 13. 1st edition. Norderstedt: Books on Demand.

Daurer, Stephan and Krohn, Tobias (2016): Adblocker. In: MedienWirtschaft, Vol. 13, No. 2: pp. 38-45

12

Leimeister, Stefanie; Heusler, Andreas and Krcmar, Helmut (2010): Towards a Smart Outsourcing Governance. In: Journal of Information Technology Case and Application Research, Vol. 12, No. 1: pp. 1-11

Prakash, David (2022): Behavioral Consequences of Dynamic Pricing. Electronic commerce&digital markets, Vol. 12. 1st edition. Norderstedt: Books on Demand.

Reichhart, Philipp (2014): Identifying factors influencing the customers purchase behaviour due to location-based promotions. In: International Journal of Mobile Communications, Vol. 12, No. 6: p. 642

Skiera, Bernd and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2000): Werbeerfolgskontrolle im Internet. In: Controlling, Vol. 12, No. 8-9: pp. 417-424

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Molitor, Dominik (2015): Location-Based Advertising. In: MedienWirtschaft, Vol. 12, No. 4: pp. 40-43

11

Dowling, Katharina (2019): Consumer behavior and behavioral biases in the sharing economy. Electronic commerce & digital markets, Vol. 11. 1. edition. Norderstedt: BoD - Books on Demand GmbH.

10

Hoeck, Lena (2019): Multi-screen behavior. Implications on media usage and advertising effectiveness. Electronic commerce & digital markets, Vol. 10. 1. edition. Norderstedt: BoD - Books on Demand GmbH.

Reichhart, Philipp (2012): Analysing the effects of mobile advertising on consumers' memory. In: International Journal of Electronic Business, Vol. 10, No. 2: pp. 101-119

9

Darvasi, Gábor (2019): Social contagion as a driver of digital product use. Electronic Commerce & Digital Markets, Vol. 9. 1. edition. Norderstedt: BoD - Books on Demand GmbH.

8

Kim, Ju-Young; Natter, Martin and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Kish: Where Customers Pay As They Wish. In: Review of Marketing Science, Vol. 8, No. 2, 3

Nägelein, Philipp (2018): Designing for Interaction on Mobile Devices. Electronic commerce & digital markets, Vol. 8. 1st edition. Norderstedt: Books on Demand.

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2005): Analyse des Gebotsverhaltens im Reverse Pricing. In: Diller, Hermann (ed.) : Pricing-Forschung in Deutschland. Marketingforschung aktuell, Vol. 8. Nürnberg: Wiss. Gesellsch. für Innovatives Marketing (WiGIM). pp. 199-212

7

Kakatkar, Chinmay (2018): Advanced Applications of Network Analysis in Marketing Science. Electronic commerce & digital markets, Vol. 7. 1. Norderstedt: Books on Demand.

6

Mang, Stefan; Post, David and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Pricing of flexible products. In: Review of Managerial Science, Vol. 6, No. 4: pp. 361-374

Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103 (2017): Buyer Behavior in Customer-Driven Pricing Mechanisms. Electronic commerce&digital markets, Vol. 6. 1st edition. Norderstedt: Books on Demand.

Veit, Daniel; Clemons, Eric; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097; Buxmann, Peter; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Business Models. In: Business & Information Systems Engineering, Vol. 6, No. 1: pp. 45-53

5

Dechant, Andrea (2016): Customer Behavior in Online Dating. Electronic Commerce & Digital Markets, Vol. 5. 1st edition. Norderstedt: Books on Demand.

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd and Thomas, Manoj (2018): Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms. In: Customer Needs and Solutions, Vol. 5, No. 1-2: pp. 121-136

4

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Soukhoroukova, Arina (2007): Absatzprognosen in der Medienbranche. In: MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie, Vol. 4, No. 3: pp. 18-29

3

Dahan, Ely; Soukhoroukova, Arina and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Preference Markets in New Product Development. In: GfK Marketing Intelligence Review, Vol. 3, No. 2: pp. 16-25 [PDF, 868kB]

Molitor, Dominik (2015): Location-Based Advertising: Context and Consumer Behavior. Electronic commerce&digital markets, Vol. 3. 1st edition. Berlin: epubli Verlag.

2

Baum, Daniela (2015): Consumer Reviews and Social Media Marketing. Electronic commerce&digital markets, Vol. 2. 1st edition. Berlin: epubli Verlag.

Stich, Lucas and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Buyer Behavior in Pay-What-You-Want Pricing. In: Ofir, Chezy (ed.) : New Directions in Behavioral Pricing. World Scientific book series in marketing, Vol. 2. New Jersey: World Scientific Publishing Company. pp. 117-141

1

Daurer, Stephan (2014): Location-based Services and Consumer Search on the Mobile Internet. Electronic commerce&digital markets, Vol. 1. 1. ed. Berlin: epubli Verlag.

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Klein, Joachim; Makhlouf, Karim and Bernhardt, Martin (2005): Interaktive Preismaßnahmen bei Low-Cost-Fluglinien. In: Fandel, Günter and Portatius, Hans Botho von (eds.) : Revenue Management. Zeitschrift für Betriebswirtschaft / Special issue, Vol. 1. Wiesbaden: Gabler. pp. 53-77

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): Effektivität standortbezogener Werbung im digitalen Marketing. In: Schmalenbach IMPULSE, Vol. 1, No. 1: pp. 1-3

This list was generated on Fri Jul 19 19:24:21 2024 CEST.